FOSTER CITY, Calif., Oct. 11, 2011 (GLOBE NEWSWIRE) -- QuinStreet, Inc. (Nasdaq:QNST), the leader in vertical marketing and media online, today announced the release of the latest version of IntelliMatch™, the Company's proprietary and industry-leading platform of matching technologies and algorithms in education marketing. The new technology increases visitor engagement and conversion, while also improving marketing results.
IntelliMatch™ is the "smart engine" that matches visitors to programs of study, school locations and brands in education in an automated, dynamic and optimized way. It incorporates advanced simulation and statistical techniques, drawing on the industry's largest database of education marketing interactions and client results.
IntelliMatch™ is a key component of QuinStreet's ability to deliver high-quality inquiries at scale to education clients. Effective user-driven matching is critical to QuinStreet's visitor-friendly marketing practices, which also employ creative website design and authoritative content without the use of incentives or other aggressive or unethical approaches.
This release of IntelliMatch™ incorporates a new taxonomy that more than doubles the number and granularity of education program categories. It also dramatically increases the number of attributes measured and incorporated to ensure effective matches. The information gathered by IntelliMatch™ adheres to best practices in Internet security and privacy, which are important features for consumers and clients, and hallmarks of QuinStreet's approach.
"This latest version of IntelliMatch™ builds on QuinStreet's already formidable matching technology base and has been over two years and millions of dollars in the making," commented Doug Valenti, QuinStreet CEO. "The improvements in visitor engagement and conversion and in client marketing results could not come at a more important time for the education industry. We look forward to continuing to improve the online experience for visitors and to working with our clients to optimize their marketing results."
QuinStreet's education websites include Schools.com, OnlineDegrees.com and ComputerTrainingSchools.com.
About QuinStreet
QuinStreet, Inc. (Nasdaq:QNST), is one of the largest Internet marketing and media companies in the world. QuinStreet is committed to providing consumers and businesses with the information they need to research, find and select client products, services and brands that meet their needs. The company is a leader in visitor-friendly marketing practices. For more information, please visit QuinStreet.com.
CONTACT: Katrina Boydon
(775) 321 3601
kboydon@quinstreet.com