"We see that interest in home improvement projects appears higher than usual heading into this winter," observes
Important homeowner survey findings
Modernize's report, available in a downloadable eBook, reflects information from more than 5,000 consumers. Results show the following holiday and winter season plans:
- 76% of homeowners will not travel this holiday season
- 28% will conduct exterior home improvement projects
- 48% of survey respondents expect to spend between
- 11% of homeowners budget more than
- 39% of respondents are prepared to pay with cash
- Of those seeking financing, 96% will try to borrow 50% or more of expected project costs
Modernize makes the following resources available to help contractors during the off-season:
Modernize will offer a free webinar,
A copy of the webinar materials will be available for download on the Modernize website.
Homeowner survey data is summarized in an e-book entitled "Weathering the Off-Season." This e-book covers COVID-19's impact on homeowners, holiday spending plans related to home renovations, marketing during the off-season, remarketing to cold leads and staying safe while working indoors this winter.
Morien is available to elaborate on homeowner survey findings and highlight how the webinar and e-book can benefit contractors.
For more than 15 years, Modernize has been a leader in the home improvement and services industry, connecting homeowners with contractors and other home services professionals. Modernize operates in more than 15 high-value, high-consideration home segments, including new and replacement windows, solar installation, roofing, heating and air conditioning, siding, bathrooms and kitchens, new and replacement gutters, home security, and others. The business brings a network of more than 1,000 contractors and professionals across all segments, offering broad geographical coverage and choice for homeowners.
Modernize is owned and operated by
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