Foster City, CA – March 4, 2020 – Insurance.com, a one-stop destination for unbiased, expert advice on auto, life, health and home insurance, just published survey results on driver acceptance of auto safety features.
- Lane-keeping assist -- 19% of those who admit to turning off features disabled it
- Smart headlights -- 17%
- Lane departure warning -- 15%
- Automatic parking -- 13%
Men confess to shutting off safety features a bit more often than women do (11% vs. 8%), but the sexes typically disable different things. Men just say “no” to automatic parking, reverse monitoring and blind-spot warning indicators, while women skip smart headlights and drowsy driver alerts. Both genders admit disabling lane-keeping assistance.
“With new cars relying on increasingly complex technology, we find that two-thirds of respondents express willingness to take a class showing how a vehicle’s high-tech safety features work,” notes Les Masterson, Insurance.com managing editor. “Still, 30% of those say they will only participate if a course is online and 21% will only receive training if doing so earns them an insurance discount.”
The top three features respondents anticipate disabling in a future car are:
- Automatic parking -- 11%
- Automatic emergency brake -- 9%
- Adaptive cruise control -- 9%
Adaptive cruise control maintains a desired speed and distance between a drivers’ car and others on the road.
Methodology: Insurance.com commissioned a survey of 500 drivers assessing their acceptance of certain existing safety features and expectations for adopting those features in a future vehicle. The complete survey results and analysis is available: Car enhancements may improve safety, but some drivers turn them off. The report provides detail on drivers’ attitudes toward specific safety features and how those items impact car insurance rates.
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Liberty Communications for QuinStreet
Rick Judge, 415-429-5652